The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

Type
Book
Authors
Dunn, Michael
 
ISBN 10
078799832X 
ISBN 13
9780787998325 
Category
Unknown  [ Browse Items ]
Publication Year
2009 
Publisher
Jossey-Bass 
Pages
464 
Tags
Marketing 
Number of Copies
1 
Accession‎ No Call No Availability
6393   Yes

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