Strategic Marketing Management Cases (The Irwin Series in Marketing)

Type
Book
Authors
Cravens, David W.
Lamb, Charles W., Jr.
Crittenden, Victoria L.
 
ISBN 10
0256136890 
ISBN 13
9780256136890 
Category
Management  [ Browse Items ]
Publication Year
1995 
Publisher
Richard D Irwin 
Tags
Management & Leadership, Advertising, New, Used & Rental Textbooks 
Number of Copies
1 
Accession‎ No Call No Availability
3573 658.802
CRS
1996   		Yes

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